Quedusizi Besters Project - Agri SAAgri SA

Directly Farm Program

Land

Started by
Massmart

Beneficiaries
87 smallholder farmers

Why was it started?
The project aims to put locally produced small-scale farmers’ produce on the shelves of Massmart.

Date
2012

How was it done?
TechnoServe’s role involves training, mentoring, technical assistance and establishing links to both finance and retail markets for the farmers. Since launch, several hundred tons of produce have been delivered and sold. The success of this project has led to a continued partnership with Massmart, in which TechnoServe is working with approximately 87 smallholder farmers.

Benefit to Initiator
Massmart strengthens their line of procurement by buying produce from program farmers.