87 smallholder farmers
Why was it started?
The project aims to put locally produced small-scale farmers’ produce on the shelves of Massmart.
How was it done?
TechnoServe’s role involves training, mentoring, technical assistance and establishing links to both finance and retail markets for the farmers. Since launch, several hundred tons of produce have been delivered and sold. The success of this project has led to a continued partnership with Massmart, in which TechnoServe is working with approximately 87 smallholder farmers.
Benefit to Initiator
Massmart strengthens their line of procurement by buying produce from program farmers.