Ezemvelo program

Started by Massmart, this project benefits small scale farmers in Limpopo, Gauteng, KZN and Mpumalanga.

Why was it started?
To enhance quality of products improving own supply chain while also developing the community

How was it done?
Farmers who partake in the project receive training (from Hygrotech a partner of Massmart), mentorship from a commercial farmer, technical guidance and Financial help. Individual farmers were converted to small holders farmers. These farmers directly supply Massmart with vegetables

How was it funded?
Massmart’s supplies development fund

Social and Economic Implications
People from the community gained training and mentorship allowing them to be self sufficient putting food on the table and generating an income.

Benefit for Initiator
The farmers directly supply the initiator with vegetables.