Why was it started?
Promote home ownership on a 14 ha farm in the Paarl area among wine farm worker households associated with Backsberg Estate
How was it done?
Proceeds from the sale of Freedom Road wines, produced and bottled at Backsberg, were directed towards promotion of home ownership among farm workers. Workers were also taught financing, winemaking and marketing skills.
How was it funded?
Funding was generated through sales of the Freedom Road wines
Social and Economic Implications
The farm workers were provided with homes